expand your audience.
increase your impact.
leave your legacy.
Without letting confusion, overwhelm, or self-doubt get in the way.
expand your audience.
Days Until the Start of the New Cohort
Are you ready to go from occasional opportunities to share your expertise
to being seen as a go-to expert in your industry?
If so, you’re in the right place.
You're an expert. Your solutions transform lives, workplaces - or both.
- Do you know you could help more people if you “put yourself out there” – but you’re not sure how, or where, or what to say?
- Have you set intentions around doing more speaking, launching a podcast or writing a book, but can’t seem to find the time to make the progress you desire?
- Do you feel a little envious when you see other people in the spotlight, knowing you have more to offer?
- Do you think “I’ll be ready when…” but “when” keeps changing its definition?
- Are you tired of living what you feel is a downsized version of yourself?
If you’re ready to stop being the best-kept secret, banish overwhelm, beat self-doubt, and build your personal brand so you can finally live the life you feel called to live…
APPLY FOR THE 2024 COHORT OF
Platform for Purpose Incubator
Program begins October 24
WHAT IS PLATFORM FOR PURPOSE INCUBATOR?
Platform for Purpose Incubator is a comprehensive coaching and training program that equips subject-matter experts, leaders, and knowledge-based business owners to build stronger personal brands and share their message on bigger platforms so they can make a greater impact.
In this 12-month, cohort-based program, you will:
Save Time, Energy and Money
I've seen many experts diligently investing their effort and resources to build their brands only to find themselves frustrated because they were working on the wrong things at the wrong time. I'll work with you to build a strong foundation that delivers more sustainable results.
Stay Committed to Your Goals with Community and Accountability
When you're used to always knowing the answers, it can be scary to try new things. With Platform for Purpose Incubator, you'll enjoy a safe space where even the most accomplished leaders can dream, learn, grow and succeed together. We will also create the external accountability to keep you on track when life gets busy.
Increased Confidence and Credibility
Being a sought-out expert will require you to communicate effectively across multiple platforms, including speaking, writing, podcasting, and media interviews. We'll work with you to reach your next level in each of these areas, so that you can confidently own your expertise.
Increase Earnings by Becoming a Published Author
Whether it's your first book or your fifth, you'll reach new audiences as a featured author in the fourth edition of the On Purpose book series. Use the book as a back of the room product for speaking engagements and to demonstrate your expertise to potential clients.
Hi There!
I’m Isha Cogborn – Founder of Epiphany Institute and creator of Platform for Purpose Incubator.
Since founding my professional development company 15 years ago, I’m grateful to have earned the trust of an amazing roster of clients, including Fortune 100 leaders, entrepreneurs, nonprofit leaders, and elected officials.
My work is a mix of executive coaching and consulting, organizational training and keynote speaking. I even host a support group for entrepreneurs!
Organizations love to hire me for training because my relevant professional experiences, high energy, and life-coaching skills ensure that audiences will enjoy the learning environment I create.
Individuals hire me because I focus on who YOU are and what YOU want, instead of force-fitting you into a singular definition of success.
My Path from Corporate to Full-Time Expert
I’m a broadcast journalist by training, but realized just months before graduation that I was too empathetic for the news business and went into corporate communications instead.
Throughout my career, I frequently coached senior leaders preparing for speeches and media appearances. They valued my guidance and loved that I made it comfortable to be vulnerable as they improved their skills.
When I got laid off during the recession in 2009, I wanted to move into full-time coaching and speaking. I knew I didn’t want to waste time trying to figure everything out on my own, but back then, there weren’t many sources of support specifically aligned to my goals.
Now we have the opposite problem. Sorting through the myriad of coaches, conferences and gurus can be overwhelming.
If you want to hone your professional speaking skills, that’s one program.
Want to figure out your strategy or messaging? That’s an another investment with a different coach or consultant.
Trying to figure out if you want to write a book or start a podcast? Two more programs…and investments.
And what makes it worse, they may all be giving you conflicting advice, which leaves you even more confused!
When I created Platform for Purpose Incubator, my goal was to not only build the program I wish I had, but to address the growing number of options available to build your personal brand and reach the people you’re called to serve.
Everyone’s path won’t be the same. Because I have experience across many platforms and industries, I can provide my clients with tools that equip them for success even when the platforms and algorithms change.
Along my journey, I have published four books, hosted two television shows, three podcasts, had a recurring radio spot and magazine column, and appeared on a number of national and local media platforms.
But do you want to know what I’m most proud of? Helping 18 of my clients become first-time authors, equipping them to land their first paid speaking engagements, a TEDX talk, podcasts and radio shows. They’ve even been featured on media outlets like CNN.
I want to put everything I know from all facets of my career to work for you.
But it’s not all rainbows and unicorns. If it was easy, everyone would do it.
Can I be transparent with you?
I was diagnosed with ADHD in my early 30’s, but I’ve struggled with it all of my life. Consistency has ALWAYS been a problem for me in my business. When I was in Corporate America, I delivered because there were deadlines that came with consequences. But when it came to building my platform, no one was going to fire me if I didn’t put out a new podcast episode for three weeks.
This inconsistency has kept me from making the impact that I KNOW I’m capable of, and I’m pretty sick of it.
Some people will tell you that it’s because you’re not committed. That’s not always true. Sometimes we just don’t have the right support systems in place to enable our success. Building a business and working in one are not the same.
What has you frustrated when it comes to putting yourself out there?
- Staying committed when you’re already so busy?
- Figuring out where to focus?
- Building relationships with your ideal clients?
- Launching your program or sharing the best piece of content ever, only to hear crickets?
- Comparing yourself to others and feeling like you’re not bringing anything new to the table?
I want to let you in on a little secret...
You don’t have to be perfect, but you do need to take action. You’re always going to be busy. And chances are, you won’t see the results you desire without a structured approach and external accountability.
That’s where Platform for Purpose Incubator comes in.
In addition to developing skills to be more effective at delivering your message across multiple platforms, I designed the program to allow even the busiest professionals to make measurable progress towards building your personal brand outside of your current sphere of influence so you can reach your professional goals.
If you have 40 hours a week to devote to building your platform, that’s great. But it’s also okay if you have a demanding job or family responsibilities and can only commit three hours a week.
The key is consistency. And I have found that being surrounding by people working on common goals is a game-changer when it comes to staying the course.
Wanna do this thing together?
What People Are Saying About Platform for Purpose
"I was getting asked to speak regularly, but I wasn’t getting paid to speak regularly. I learned how to market my specific speeches to the people who need to hear them in the language that they understand."
Jana Sanchez
Communications Expert and Executive Coach
“I learned that there’s a real strategy around delivering a talk. It’s more than just showing up to a stage and delivering some bullet points. There’s so much more behind the scenes to make really make sure that people are getting what they need from you.”
Brenda Mariah
career strategist & CEO, Push career management
“You’re going to walk away feeling more empowered around the work that you do, seeing the value that it truly brings to the world and how you can continue making an impact.”
Kendra Tillman
Leadership development coach & consultant
“We deserve to invest in ourselves. And the benefit of what you get from this tremendous opportunity far outweighs what you’ll spend.”
Lisa Williams
global leader and tedx speaker
How Do You Know if Platform for Purpose Incubator is Right for You?
We provide several development experiences to equip experts, leaders and knowledge-based business owners to make a greater impact, including private coaching and the two-day Speakers Intensive training program. When you apply and schedule your interview, we’ll make sure we identify the right fit based on your goals.
Our programs are best suited for individuals who:
- Have a minimum of three years experience in their area of expertise (paid or volunteer).
- Can define the problem they want to equip people to solve.
- Willing to devote a minimum of three hours a week to platform-building activities for one year.
- Coachable and willing to step outside of their comfort zone.
- Able to financially invest in a high-caliber of professional development.
How does it work?
Have you ever gone to a conference or training, received a ton of valuable information, but failed to implement what you learned? Me, too.
Platform for Purpose Incubator is intentionally designed with busy professionals in mind, giving you time to learn, process, and implement within a structured, supportive environment. We know the life happens. And when it does, you’ll have time to bounce back and still be proud of what you’ve accomplished.
Here’s what you’ll have access to in the program:
onboarding strategy session
Launch your experience with a one-on-one session to clarify your vision and current capacity, so we can set exciting, yet realistic goals for the program.
Monthly mastermind session
One of the most frequent barriers to success is the isolation of operating in a bubble. Enjoy a forum where you can regularly receive feedback to overcome challenges, maximize opportunities, and learn from each other.
advanced speaker training
The Speakers Intensive is a two-day transformational training experience that will give you the skills and confidence to transform from “someone who speaks” to professional speaker so that you can earn from your expertise.
one-on-one coaching
Work directly with me to develop your Impact Roadmap, a personalized plan that will allow you to get results for years to come.
Sessions can also be used for presentation or media segment preparation, or to maximize the results of real-time opportunities.
educational webinars
Learn from industry experts on topics like the business of public speaking, podcasting, storytelling, and more. Participate live or on your own schedule through our private training portal.
on-air boot camp
Led by Broadcasting Professor Sarah Adams-Slominski, this two-day (Saturday/Sunday) virtual media training course will teach you what professionals know about interviewing and being interviewed, including how to tame nerves and be more interesting.
featured author in 4th edition of on Purpose
Being a published author is a brand booster that can increase your credibility with potential clients while opening the doors for paid speaking engagements and media appearances. But publishing a book also takes a lot of work!
Being a part of Platform for Purpose Incubator will allow you to own the title of author with greater ease. Our professional publishing team will work with your to edit and refine your chapter so that your expertise shines. Plus, you’ll receive tools to help you promote the book.
business certification work sessions
If your goal is to increase business opportunities, getting a woman, minority or veteran-owned business certification can help to open doors to new networks. However, the administrative tasks can feel overwhelming.
For those who are interested and eligible, we will schedule work sessions designed to help us complete this milestone during the program.
Quarterly planning Retreats and Weekly accountability check-ins
When life gets busy and it’s easy to put your goals on the back burner. Our virtual Quarterly Planning Retreats and Monday Morning Accountability Calls will ensure that you have the roadmap to achieve your goals and can quickly identify challenges and make adjustments when you get off track.
collaboration opportunities
If you’re tired of hearing the sounds of crickets when you reach out to your audience, it’s time to get in front of new people! A powerful and effective way of doing that is leveraging Other People’s Platforms (O.P.P.) We’ll hold optional quarterly collaboration calls to explore opportunities for greater visibility within our direct and extended networks, along with an amplification calendar that allows us to promote each other’s content as appropriate.
When Does the Program Begin?
Our first group session kicks off October 24, and onboarding strategy sessions are being scheduled with new members once registration is finalized. Two-day training courses are held on weekends, with dates set after the cohort has been finalized.
Are You Ready to Take the Next Step?
If you meet the outlined criteria, let’s start with a no-obligation consultation so that I can learn more about your goals to determine if Platform for Purpose Incubator is the right step in your development. Additional program details and investment will be shared during our conversation. If this program isn’t a fit right now, I’ll offer other suggestions to help you take your next step towards your goals.
Not ready to talk yet? How about a quick quiz to help you gauge your readiness?
Want to ask a quick question?